Content recycling Some pages also posted old and recent photos of women candidates to mock their appearance or suggest inappropriate change. A Facebook page shared a photo of a woman candidate, Ayat AlShekh, wearing a hijab (Figure 25) in a previous election and compared it to her current photo without a hijab, using the comparison to provoke judgment, and reinforce harmful stereotypes about women’s personal choices. 43 Figure 25: Posts comparing old and recent photos to judge women candidates’ appearance and personal choices 43 Al-mayah, Akeel. (2025, October 12). Main tactics and trends [Facebook post]. Facebook. https://www.facebook.com/100002487442987/posts/24822996037366634/?mibextid=wwXIfr&rdid=jvPebNbdTKnXYsgs 43

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